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The easy way out is seldom the best way out.  This tenet holds true today in the modern age of marketing more so than ever before.  How often does one read a blog or a promise from a marketing firm that, for relatively few dollars and a small amount of time, an organization can guarantee a company X number of followers, friends, or fans?  In an era when resources are low and time is short, such an offer can be very tempting and a very bad idea …